Rad
Freund
After years of trusting them with my bikes, it was finally my turn to give something back — a long-awaited collaboration and a true exchange of services.
The logo was already there, created years before by another designer. My task was to extend the existing identity into a set of business cards and stickers that felt warm, practical, and true to the shop.
I built the visual idea around RadFreund as a friendly local bike shop — quite literally, a friend of your bike. To support that feeling, I illustrated some of the most common bikes you see around Leipzig and turned them into a subtle pattern. The result is a small, welcoming system that adds character without taking attention away from the original logo.
Want something Custom-Made?
Running a small business, planning an event, or building something for your community? I can help turn your idea into clear, useful visuals.
From posters and merch to business cards, stickers, and small identity systems.
Let’s make it happen.